For device makers

Keep your operating system. Add the revenue

Every other company that offers a TV manufacturer ad revenue starts by asking you to license their operating system - a decision that takes a year, touches every product line and hands your home screen to somebody else. myAdex is the monetization layer. It sits on the platform you already ship.

Integration spec →

Why now, for device makers

Advertisers already want to buy through your screens

25% → 55%
Ad buys made directly through a Smart TV OS
In a single year. Advertisers are going around the apps to reach the viewer before Netflix opens.
iSpot / TV Rev, 2026
67%
Brands raising home-screen investment
Of 170 brands and agencies surveyed; 43% name incremental reach as the main reason.
TiVo Ads / Chief Marketer Network, 2026
90%
US households with a connected TV
Under 1% in 2007. The install base exists; the monetization layer on most of it does not.
MNTN / Statista, 2026
84%+
Of US CTV spend bought programmatically
$27B+ of roughly $32B. Direct sales alone no longer reach the money.
eMarketer, 2025

What a screen earns after it ships

Hardware margin is decided once, at the moment of sale. Everything after that is service revenue on a device that is already in someone's living room - and it compounds with your install base rather than with your shipments.

Commercial terms

Revenue per device
Monthly, per active screen The number that matters after the hardware margin is already booked. We report it per model and per region.
Commercial terms
Agreed per partner The split depends on inventory, volume and who sells what. It is settled in writing before integration - we do not discover it together after the first invoice.
Payment terms
Agreed per partner Schedule and method are set in the contract rather than fixed by us.
Reporting
API and daily export The same numbers we invoice on: requests, fills, CPM, revenue by model, country and placement.

We do not publish an average revenue-per-device figure, because it is meaningless without your device mix, regions and break structure. Send those three and we will model it with you.

Inventory you already have

Launcher and home screen

Sponsored rows, promoted apps and the first-screen placements you already control. Demand is filled programmatically and your editorial rules stay yours.

FAST channels

Ad breaks in free channels are the densest inventory on a TV and the most likely to run unfilled. Pods are filled with competitive separation, not with whatever bids.

Apps you ship

In-app video and display inside the apps you preinstall or operate, through S2S or a lightweight SDK.

Screensaver and idle

The screen is on and nobody is watching content. Low-intrusion inventory that does not compete with anything you sell today.

How a partnership starts

  1. 01

    You send three numbers

    Active devices, regions, and where ad breaks or placements exist today. No NDA needed for this part.

  2. 02

    We model the revenue

    Against real demand for your regions and device mix - and we tell you if it is too small to be worth your engineering time.

  3. 03

    Test integration

    One model line or one region, against a test endpoint. Nothing ships to users until you have seen the numbers.

  4. 04

    Rollout

    Terms and revenue share signed before the first live impression, not after the first invoice.

If your install base is under roughly a hundred thousand active screens, we will tell you that the integration will not pay for itself yet - and what to come back with.

Saying no early is cheaper for both sides than a pilot that quietly goes nowhere.